1.Thematic Analysis Heatmap for Qualitative Feedback
Digital Strategy Consultant · 2026
A digital strategy consultant utilized a heatmap to visualize the relationship between categorized user feedback themes and app store star ratings. The chart plots seven distinct themes on the y-axis against 1-star to 5-star ratings on the x-axis, using a purple color gradient to indicate percentage distributions ranging from 10% to over 70%. This visualization highlights polarity in user sentiment, showing that ease of use is overwhelmingly associated with 5-star reviews while reliability issues concentrate in 1-star reviews.
What it shows:
Heatmaps effectively map unstructured qualitative themes to quantitative scores for rapid sentiment analysis.




