1.Cross-Platform Budget Allocation Dashboard
Social Media Analyst · 2026
A social media analyst needed to allocate budget across four platforms that appeared identical in raw reach, utilizing a dashboard that contrasts raw views with normalized engagement. Top-level metrics summarize 5,000 posts across eight regions, revealing through a combo chart that while average views hover uniformly around 2.5 million, engagement rates peak near 65% for TikTok and Instagram but drop below 50% for Twitter. Below this, a bubble chart maps platform positioning by engagement rate and post volume, allowing the analyst to recommend budget shifts based on actual interaction efficiency rather than misleading view counts.
What it shows:
Visualizing hidden behavioral differences enables analysts to shift budgets based on actual interaction efficiency rather than raw reach.




