1.Cross-Platform Engagement Analysis
Social Media Analyst · 2026
A social media analyst needed to allocate budget across YouTube, TikTok, Twitter, and Instagram, which all appeared identical in raw reach. To solve this, a combo and bubble chart dashboard summarizes 5,000 posts across 8 regions, revealing that while average views hover around 2.5M per post, engagement rates peak near 65% for TikTok and Instagram but drop below 50% for Twitter. By visualizing these hidden behavioral differences, the analyst can recommend budget shifts based on actual interaction efficiency rather than misleading view counts.
What it shows:
Visualizing engagement rates alongside raw volume prevents misleading budget allocations.




